Rogers expands ‘Xfinity’ playbook with ‘Storm-Ready’ device launch

Canada’s Rogers Communications has broadened its new ‘Xfinity’ branding and product pact with Comcast with the launch of ‘Xfinity Storm-Ready WiFi,’ a product that taps into the cellular network for backup connectivity.

Rogers, which also owns and operates its own cellular network, is selling the Storm-Ready add-on for $15 Canadian dollars (US$10.50) per month. The operator is offering Storm-Ready WiFi initially in British Columbia and expects to roll it out across the country in February 2025.